Wednesday, March 18, 2015

The Inside Scoop from Book Marketing Pros

There is a fantasy that every author has from "50 Shades of Grey"… that is, to have the sales volume of that title.

sigh…

Not happening. Hoping to ignite sales of my stories, I attended "The Inside Scoop from Book Marketing Pros" at the Tucson Festival of Books 2015.

A panel of three high powered marketers shared their insights.
  • Lisa Dietlin (www.lmdietlin.com)
  • Krista Soukup (www.bluecottageagency.com)
  • David Henry Sterry (www.thebookdoctors.com)

Their messages had some common themes:
  • there has never been a better time to be an author
  • Amazon has changed the game 
  • whether you self-publish or go with a publishing house, you will have to be your own publicist
Some interesting trivia. Those lists of bestselling books - where do they get their rankings? 
They call 100 book vendors—it is a secret list—and ask "What is the buzz in your store?" Not scientific, but powerful promotion for those that get on the list. 

If you want numbers: go to Amazon and look at the rankings of books.  It gives a comparative position relative to other books in that genre. And of course, it can only count books sold through Amazon